• Polygon has announced a collaboration with Mastercard to launch the Web3 Accelerator Program, aimed at bringing budding musical artists into the spotlight.
• The program is set to begin in 2023 and will equip participants with the necessary skills, tools and connections to establish their music careers in the digital economy.
• The program will also provide artists with opportunities to learn to build and promote their brands through Web3 processes, such as minting of non-fungible tokens (NFTs).
Polygon, one of the world’s leading blockchain platforms, has announced its latest collaboration with Mastercard to launch a Web3 accelerator program. The program aims to bring budding musical artists into the spotlight and leverage Web3 technology and other blockchain-based innovations. As one of the world’s biggest payment processing companies, Mastercard is well-known for its massive commitment to promoting emerging music talent.
The Mastercard Artist Accelerator program is set to begin in the spring of 2023 with only five artists who could be musicians, DJs or producers, thus representing the different walks of the music industry. Participants of this program will be equipped with the necessary skills, tools and connections to establish their music career in the ever-expanding digital economy.
The program will also provide special invites to shows, musical projects releases and other exclusive events in the industry. Through this blockchain-based program, artists will learn to build and promote their brand using Web3 processes. This includes minting of non-fungible tokens (NFTs), participation in virtual realities, such as the metaverse, and the maintenance of a vibrant fan community, as is commonly practiced with most blockchain projects.
“Web3 has the potential to empower a new type of artist that can grow a fanbase, make a living, and introduce novel mediums for self-expression and connection on their own terms,” said the CEO of Polygon Studios, Ryan Wyatt. In that regard, the program is also working to bridge the gap between traditional and digital music industries, allowing artists to access new opportunities while also getting a financial reward for their work.
This program is part of a larger effort to promote Web3 technology and bring forth innovative initiatives. By providing budding musicians with the right tools, Mastercard and Polygon are looking to bring out the best of the music industry and promote further growth in the digital economy.